Betting on Myself

A Crossroads Decision

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What’s Inside

1. Weighing the Options: Billable Hours vs. Personal Investment

2. The Mindset of Betting on Yourself

3. Making a choice That's Right for You

4. Implications: The Good and the Bad

5. Mindset: The Good and the Bad

6. Reframing "I'm Betting on Me Today" in a Positive Light

7. Platform News

   1. Social Media Marketing

   2. LinkedIn’s “Top Voice” Badge

   3. Instagram’s Profile Grid

   4. Instagram Algorithm Insights

Recently, I found myself at a familiar crossroads. I received a call from a former client—someone I've worked with on and off over the years, an occasional content creator with a spark but a sporadic commitment to the content.

They wanted to reignite their project and asked me to step back to produce their content again. Not long ago, I might have taken this offer without a second thought. But this time, I paused. I had to ask myself: Do I invest my energy in their project again or take a leap and bet on myself, focusing that time on growing "Digital Brew," my content project?

The phrase "I'm betting on me today" echoed. But what does it mean to bet on yourself? Prioritizing a personal goal over a paying client is never a simple choice. It's a decision with risks and rewards and requires careful balancing. For some, taking the client may be the right choice—billable hours are a powerful motivator, especially when financial security is a priority. But the scales tipped in favor of my vision for Digital Brew.

Weighing the Options: Billable Hours vs. Personal Investment

On the one hand, taking on this client again would mean immediate income and a renewed connection with a familiar project. On the other hand, I knew that time could be spent building Digital Brew into something more meaningful and impactful and serving a larger audience. It's a chance to grow my brand, engage with more readers, and, ideally, reach enough subscribers to offset the revenue from this single client eventually.

This wasn't a decision against my client—it was a decision for myself.

The Mindset of Betting on Yourself

When you bet on yourself, you commit to your growth and vision, even if it means giving up something familiar or financially secure. It requires confidence, but it also demands humility and flexibility. Getting lost in the allure of self-reliance is easy, but betting on yourself doesn't mean shutting out the world; it means inviting challenge, opportunity, and sometimes risk into your life.

But self-belief isn't the same as certainty. There are no guarantees, and that's where the real strength lies. By prioritizing Digital Brew, I'm not just hoping to build something successful—I'm willing to learn, adapt, and invest myself thoroughly, even if it means a temporary financial gap.

Making a choice That's Right for You

I know that this choice isn't right for everyone. Sometimes, the billable hours are what you need most, and that's completely valid. You might even come to a similar crossroads and decide to keep working with the client, knowing that the time will come to pursue your projects later. The key is not in your choice but in making it with intention and clarity.