Ditch the Social Media Overload

Optimize Your Strategy and See Real Results

I remember the early days when social media felt like a refreshing new frontier—where I could freely share, connect, and reach people with ideas that mattered to me. I was all-in on every platform, excited to see who I could engage with next. But as time went on, the demands grew. Creating original posts for each platform was time-consuming, and constantly switching between Instagram, Twitter, and LinkedIn made me exhausted. I devoted hours to planning and posting, but my return on investment felt more like a trickle than a stream.

One day, after meticulously crafting posts to promote my latest podcast episode, I noticed that my best engagement came from a single platform: LinkedIn. While I had been sharing that same content on Twitter and Instagram, it was on LinkedIn that people genuinely engaged, asked questions, and even reached out to connect—this moment shifted my approach. Instead of stretching my efforts thin, I concentrated on the platforms where my audience was most active.

That’s when I realized that going all-in on every platform isn’t sustainable or necessary. My strategy shifted to focusing on what worked, and my energy levels—and results—improved. This article, “Ditch the Social Media Overload,” is a result of that experience. If you’re like me, a solopreneur or small business owner trying to grow your online presence, I encourage you to rethink the social media hustle and focus on the platforms that work for you.

Welcome! I’m Brian Colburn, and you’ve opened the door to Digital Brew, the go-to newsletter for creators ready to elevate their craft. If this was forwarded to you, it’s a sign you belong here! Ready to receive insights and inspiration directly? Tap the button below to subscribe, join our creator community, and make sure you never miss the latest on content mastery.

What’s Inside

1. Let Analytics Drive Your Strategy

2. Focus on Two High-Performing Platforms

3. Reevaluate Underperforming Platforms

4. The Value of A/B Testing

5. Let Data Speak and Be a Good Listener

6. Social Platforms

   1. LinkedIn

On to today’s Brew

Social media is a crowded space, but it does offer power for solopreneurs and small businesses to reach new customers and build brand loyalty. However, the conventional wisdom—endorsed by social media platforms and ad agencies—that companies should be active on every available platform can quickly lead to resource burnout without guaranteed returns. A strategic, data-driven approach can help small businesses optimize their social media presence, focusing on channels that yield the best results. Here’s how.