No Marketing Budget? Try This!

How to Harness the Power of Organic Social Media to Grow Your Business

What’s Inside

1. The Budget Struggle

2. The Reality Check

3. Why Organic Social Media?

4. Actionable Strategies for Organic Social Media Success

5. Common Excuses and How to Overcome Them

6. Platform News

   1. Changes to Instagram’s profile grid

   2. Updates to Meta’s content policies

Welcome! I’m Brian Colburn, and you’ve opened the door to Digital Brew, the go-to newsletter for creators ready to elevate their craft.

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The Budget Struggle

You know you need to market your business, but the budget isn’t there. Sound familiar? Whether you’re a solopreneur, entrepreneur, or running a small business, this struggle is all too common. Between juggling operations, serving customers, and keeping the lights on, marketing often falls by the wayside. Add to that the refrain of “I don’t have time for social media,” and it’s no wonder many businesses stay invisible.

But here’s the empowering truth: if you’re not prioritizing marketing, you’re limiting your business’s potential. The good news? You don’t need a massive budget to make a significant impact. Organic social media is a cost-effective solution that can deliver results when done strategically, putting the power back in your hands.

The Reality Check

Let’s clarify: marketing is as essential as any other business operation. You wouldn’t skip paying your rent or delivering quality products, so why is marketing often treated as optional?

Tough love time: your business can’t grow if people don’t know it exists.

That said, we get it. Social media can feel overwhelming, especially when choosing the right platform to figure out what to post. You may even fear getting it wrong or wasting time. But staying stuck is worse than trying and learning along the way. Starting small, with the right mindset and approach, is the first step toward visibility and growth.

Why Organic Social Media?

Organic social media is one of the most accessible marketing tools available today. Here’s why it’s a game-changer:

• It’s Free: You don’t need to spend a dime to create a post, share a story, or respond to comments. Platforms like Instagram, Facebook, LinkedIn, and TikTok are free to use, and they reward authentic, engaging content.

• Build Authentic Connections: Social media isn’t just a marketing tool; it’s a community builder. It allows you to show the human side of your business, build trust and relationships with your audience, and make them feel part of something bigger.

• Algorithms Amplify Good Content: Platforms prioritize content that resonates with audiences, allowing your posts to go viral without ad spending.

Even better, you don’t need to be everywhere at once. Focus on one platform that aligns with your audience and business goals. For instance, Instagram is ideal for visual brands, LinkedIn works well for B2B, and TikTok is great for creative storytelling.

Actionable Strategies for Organic Social Media Success

Ready to dive in? Here are practical steps to make organic social media work for you: