The Battle for Organic Growth

The "Creators Coach" Quest to Empower

Welcome! I’m Brian Colburn, and you’ve opened the door to Digital Brew, the go-to newsletter for creators ready to elevate their craft.

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What’s Inside

1. The Battle for Organic Growth

2. Platform News

   1. YouTube CEO Outlines Key Areas of Focus for 2025

   2. Meta’s AI Systems Will Scan DMs

We are having a little fun today with a story about organic growth and managing your social media. I enjoyed working on this issue and hope you enjoy it.
~Brian

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A World Under Siege

In a chaotic digital landscape, creators and small businesses alike struggled to thrive. Once, organic social media growth was abundant, a lush field where creativity and authenticity flourished. But over time, a shadow grew—a whisper that began to echo across the land: “You can’t do this alone. You need a Social Media Manager.”

This idea, whispered into the ears of creators, grew into an undeniable force. Soon, the belief that success was impossible without expensive experts took hold. It became a barrier, making creators feel unqualified, overwhelmed, and trapped. The Concept of Needing a Social Media Manager became the villain, feeding on creators’ doubts and draining their time, money, and passion.

The Hero Emerges

Enter Brian, the “Creators Coach,” a storyteller, digital creator, and relentless champion of the underdog. Having spent years in the trenches of content creation, he knew the truth: creators didn’t need to surrender their voice, authenticity, or wallets to succeed.

Brian stood before a crowd of weary creators and declared, “You don’t need a gatekeeper to connect with your audience. You don’t need endless hours or endless budgets. You need a system—a way to create posts that inspire, entertain, educate, and promote while staying true to yourself. I call it the Create, Connect & Close method.”

The crowd murmured with curiosity. Could it be that simple? The realization that they could take control of their online presence, that they were not bound by the belief in the necessity of a Social Media Manager, brought relief and empowerment.

The Journey Begins

Brian’s system was straightforward yet revolutionary:

1. Create: Develop content that genuinely adds value—whether through humor, inspiration, education, or heartfelt stories. The focus wasn’t on perfection but on authenticity.

2. Connect: Build relationships by showing up consistently and engaging authentically. Comments, conversations, and community became the heart of the process.

3. Close: Promote strategically, offering value naturally, not pushy. No one likes to be sold to, but everyone loves to solve their problems.