The Essential Guide to Podcast Episode Show Notes

One of the most overlooked yet crucial elements when creating a podcast is the episode show notes.

Welcome! I’m Brian Colburn, and you’ve opened the door to Digital Brew, the go-to newsletter for creators ready to elevate their craft.

If this was forwarded to you, it’s a sign you belong here! Ready to receive insights and inspiration directly? Tap the button below to subscribe, join our creator community, and make sure you never miss the latest on content mastery.

What’s Inside

1. The Essential Guide to Podcast Episode Show Notes

2. Platform News

   1. LinkedIn, Comment Impression Counts

   2. Instagram Algorithm Weighs Time Spent Watching Longer Clips

Episode show notes are one of the most overlooked yet crucial elements when creating a podcast. These notes are a written companion to your audio content, providing listeners with valuable context, key takeaways, and links to additional resources. Well-crafted show notes can enhance engagement, boost discoverability through SEO, and offer another way for audiences to interact with your content.

What Should Episode Show Notes Include?

Episode Title & Description

• Your title should be clear, engaging, and optimized for searchability.

• The description should summarize the episode in 2-4 sentences, enticing potential listeners to tune in.

Here are two examples with keywords:

Example 1: Business & Marketing Podcast

Title: How to Turn Your Podcast into a Lead Generation Machine

Description:

Want to use your podcast to attract high-quality leads and grow your business? In this episode, we discuss successful podcasters' key strategies to convert listeners into clients. Learn how to position your show, craft compelling calls to action, and leverage your network for maximum impact.

Keywords:

✅ Podcast marketing
✅ Lead generation
✅ Podcast growth
✅ Business growth
✅ Client conversion
✅ Call to action (CTA)
✅ Networking strategies
✅ Podcast positioning
✅ Monetizing a podcast
✅ Podcast audience engagement

These keywords help with SEO optimization, making the episode easier to find for people searching for ways to use their podcast to generate leads and grow their business.

Example 2: Health & Wellness Podcast