The Guide to Creating Scroll-Stopping Vertical Videos for Social Media

When I first ventured into content creation, vertical video wasn't a thing, and I resisted it. As more vertical video content was created, I became captivated by how some creators could connect with their audiences through short, dynamic videos. It wasn't just about standing in front of a camera but about telling a story that truly resonated.

I quickly realized that mastering this wasn't just about following trends or using fancy effects; it was about crafting a message that could break through the noise and connect with someone on the other side of the screen.

I write about topics like creating vertical videos because I've experienced firsthand struggles. I remember hitting that creative wall, staring at the camera, unsure of how to grab attention or even what to say. It wasn't until I shifted my focus from perfection to connection that things began to click.

Experimenting with techniques like grabbing attention in the first three seconds, using captions for accessibility, and leveraging visual cues made a real difference.

These weren't just tips—they were powerful tools that changed how I communicated.

But I also know that I can—and need to—do better. While I've embraced these techniques, I realize that telling more story-based short-form videos is the next level I need to reach. Stories create connection and authenticity, so they're powerful in short-form content.

I'm committed to making more story-driven vertical videos that go beyond quick tips or flashy visuals and truly engage the viewer on a deeper level.

By sharing what I've learned and holding myself accountable to improve, I hope to inspire others to step up their game, too. Together, we can make content that grabs attention and leaves a lasting impact.

On to today’s Topic.

Want to master vertical videos that captivate and engage? With the rise of TikTok, Instagram Reels, YouTube Shorts, and LinkedIn, it’s time to stand out in the scrolling sea of content! Our latest article, “The Ultimate Guide to Creating Scroll-Stopping Vertical Videos,” will walk you through essential tips and tricks for grabbing attention, holding interest, and driving action on mobile-first platforms.

📝 What’s inside:

1. How to hook viewers in the first 3 seconds 🎯

2. Crafting content that’s short, sweet, and impactful ✂️

3. Leveraging visual cues, captions, and CTAs for maximum engagement 🔥

4. Using trending sounds and filters to boost your video’s reach 📈

5. Launch of “Brew & Brainstorm

6. Platform News

   1. YouTube Shorts

   2. Instagram Profile Cards

   3. X / Bluesky, Market Share

   4. Meta, Threads Insights

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Now, on to creating vertical video.

Whether you're a seasoned content creator or just starting out, this will equip you with everything you need to create high-performing vertical videos that capture attention and drive results.

With the rise of mobile-first social media platforms like TikTok, Instagram Reels, and YouTube Shorts, vertical videos have become a powerful tool for creators and businesses to connect with audiences. LinkedIn has also recently added a mobile-only vertical video icon link.

However, the key to making successful vertical videos isn't just about filming in the correct format—it's about creating engaging content that captures attention, holds interest, and encourages action. Here are some essential tips and tricks to help you craft high-performing vertical videos for social media.