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Welcome to Episode 22 of The Network Effect! This episode features a deep dive into effective networking strategies with John Campbell, a veteran in corporate and nonprofit sectors. Host Brian and John discuss the importance of active listening, building meaningful relationships, and utilizing tools like CRMs for maintaining connections. John shares his journey of developing listening skills through Dale Carnegie's principles and the value of volunteering as a unique networking opportunity. Tune in for insightful tips and personal anecdotes that can help elevate your networking game!
00:00 Introduction and Episode Overview
00:33 Meet John Campbell: Networking Expert
01:42 The Art of Active Listening
03:43 Building and Maintaining Professional Relationships
06:31 Effective Networking Strategies
13:54 Networking at Trade Shows
18:58 Volunteering and Networking
23:52 Tools and Tips for Networking
28:59 Final Thoughts and Conclusion
Links
John Campbell - https://www.linkedin.com/in/campbelljohn1/
Brian Colburn
LinkedIn: https://www.linkedin.com/in/briancolburn/
Twitter: https://x.com/CoachBColburn
TikTok: https://www.tiktok.com/@bcoolburn
Instagram: https://www.instagram.com/bcolburncoaching/
Facebook: https://www.facebook.com/BColburnCoaching
Affiliate Links
How to Win Friends and Influence People - https://amzn.to/4anjoQt
Nowsite CRM and More - https://link.bcolburn.com/DB-Nowsite
Network Effect Notion CRM on Gumroad - https://theherf.gumroad.com/l/Professional-Networking
Transcribed by Descript
Brian: [00:00:00] All right. Welcome back to episode 22 of The Network Effect. And as always, as soon as I push record notifications start pouring in. Apologies.
Today we have an episode that I'm excited to do. Primarily because this gentleman and I met at a networking event. Um, so you know what, we're just gonna dive straight into it.
Mr. John Campbell Wealth of Experience, both in the trenches and strategic operations of corporations and nonprofits, which is very cool, and we're gonna touch on that throughout this, uh, episode. This guy's got a heart that people, you know what? I'm gonna revert from the script a little bit, John, I think I've told you once before, but I have learned [00:01:00] just by watching you interact with people to be a better listener and a more patient individual.
And I wanna publicly thank you for that. Um, you know, without further ado, we're just gonna bring John in.
John: Hey, good to see you, sir.
Brian: Likewise, buddy. Welcome to Network Effect man.
I appreciate you taking the time to be here.
John: Hey, uh, my pleasure. Always good to, to join a friend and, uh, I appreciate the kind words that you shared and I must say anything that I've ever shared with you, I've, I've gained from you fivefold.
So thank you so much, brother.
Brian: Well, i, I do appreciate that the way, the way you engage in active listening. W.
John and I have been at several networking events together, probably other events that I just don't realize 'cause alcohol was there most likely. But the way [00:02:00] this man will sit and actively listen, the body language, the eye contact, it was like an eyeopener for me.
And encouraged me. I'm competitive to get better and one day crush John, but I doubt that will ever happen 'cause he's the master of that. Talk to me about that. Was that a learned skill? Is that just who you are?
John: You know, it, it is a learned skill for me 'cause I'm a talker and, uh, I love . Uh, you know, any chance I get to, to talk and people close to me, tell me to shut up.
But, uh, you know, there wa there were, it was a compound effect, and I have to admit that a lot of that came from my time and experience, uh, with Dale Carnegie and the, the training and the things that were involved in that. You know, one of the, the best books of all time is How to Win Friends [00:03:00] and Influence People.
And being able, one of the things they talk about is, is listening to people because they like to talk. And one of the examples that he uses, even in the book says that, you know, he spent the whole evening with this couple, he and his wife, and, uh, the guy talked the whole time. He just listened. And he said that later.
Other people told him, they're like, man, I really like that guy. He's the greatest guy to talk to. And it's like, . All, he's like, I didn't say anything the whole time. He just, you know, just listened. And the other part of that was, has really become, you know, in the, the business world, there's ulterior motives in a lot.
I mean, let's just admit it, right? Part of our networking, obviously we need to have general, I. Interactions. You and I had, you know, a great connection and we've become friends over the many years now, but there is a, a business underlying a lot of this networking, right? Because either we're trying to build our personal ground, or we're trying to see if we can, you know, gain contacts, broaden our [00:04:00] network, does it help us with business somewhere down the line?
And part of that became business motivation. How can I do this better? And that was, it was like, well, if I want to be better at business, I gotta be able to be willing to listen to people at these type of events. So that's, you know, no, no secret sauce. It was really, you know, there was a, there was a motivation behind that.
Brian: You know, one other thing I want to attribute to you. I used to be the guy who would I, I feel I'm a decent judge of character and I can, I. Sort people, if you will, pretty quickly upon meeting them. And I used to be the guy, and I still do the bit pocket trick I'm getting ready to share. Okay? But I would take a strong lead or someone that was sold themselves and put them in a left breast pocket.
Okay? People I didn't think were gonna go anywhere. I would put them in a right breast pocket when I got home. [00:05:00] The right breast pocket got thrown away, the left breast pocket got put on my desk so I could get 'em into my CRM, reach out, thank them for their time, and begin to work them and, and I hate to say work them, but trying to build a better, stronger relationship, right?
How the left breast pocket is put on top of the right breast pocket, and I try to build a relationship with those I would've discarded. And I treat that to you as well. Um, because I'm not always right, , you know, and, and I've built some decent relationships with those Right. Breasted pocket individuals.
John: Yeah. You know, there, we just never know because sometimes, uh. And you, I mean, you're, you're great at this, Brian. There's that, you know, in the networking effect, there's always a, a continuation, right? So if I, if I build a [00:06:00] relationship with this person, we don't always know the relationships that that person has.
And as we have a discussion, I mean, man, so many times it discussions with you, discussions with some of our other colleagues and they go, well, hey, I know a guy that knows this. and, you know, if we didn't take a chance to build a relationship with some of those people we're like, ah, maybe, maybe I don't need what they have, or they don't add into my immediate, you know, sphere of influence.
But oftentimes, you know, there's a, there's a secondary connection that might come of that.
Brian: Absolutely. Um, I, I wanna ask, what strategies have been most effective for you in building and maintaining professional relationships over time? .
John: Yeah. You know, I think you, you kind of touched on it there, is the, that first interaction, it really does
Make a big difference. And, and there's some elements to that. And then let me just jump into the second part is the consistency. Uh, if you are in once and gone, nobody's gonna remember you, right? You've [00:07:00] gotta be able to be kind of in the circle, in the, in the sphere of whatever that group is, whether it's a regional, whether it's an industry specific, you know, whatever that is.
You, you've gotta show up. You've gotta be there a few times. But the first part is, man, I learned this, and this kind of speaks back to what you were talking about earlier, and it's a principle that everybody wants to talk about themselves, right? I mean, we all, we, we wanna, we wanna be able to say, Hey, I've got the best this or that.
I can do this for you. And so if I come in and I, and I meet you, Brian, Hey Brian, I'm John. And I go into my whole thing. The whole time you're gonna be thinking about, well, what am I gonna say when it's my turn? Right. And so I've really tried to learn to let the other person share first, because once they get all of their sharing and things out, they're more, they're going to be typically more receptive to hear now what [00:08:00] I share when, you know, when they come back.
'cause that's typically what happens. I do this, so, so now John, tell me what a little bit about yourself. Well, they've already got all that out, so now maybe they're a little bit more open to, to what I, . And, and ready to share or talk about. So I felt like, you know, that's 'cause I always wanted to be the first into the punch.
And then when I, when I learned that principle, I go, wow, my connections have been way more effective now that I've done that.
Brian: You know, it, it's funny you say that because I, I think you know me well enough. I love to AB test and I love to try new things and I. Document what I'm trying with whom, so, you know, I have a baseline and can, you know, reflect on those notes and see how things worked out for that strategy.
And, and it's kind of skewed because a strategy won't work on everybody. However, I've been tending these virtual networking events on the Alignable platform and one day. I, I, I, I, [00:09:00] I don't know. I was feeling a little swirly, I guess, . I said, I'm not gonna talk about myself. We're gonna step into this one-on-one room for seven minutes, and I'm just gonna focus on them and allow them to talk.
And if they ask about me, I'm gonna redirect back to them. And the interesting thing is, I had seven one-on-ones that hour. Okay. And all seven of them reached out to me afterwards. You know, I didn't really have the time to get to know you. Can we do another one-on-one outside of a alignable? And I'm like, okay, this was a cool effect.
Exactly what you just said. You know? Um, and it was, it was an interesting experiment. But you're absolutely right. If, if . We can focus on them and ask questions. There's almost a feeling of they're indebted to us because they felt they capitalized, which is very, very cool.
John: Um, and there's always gonna be some people who are.[00:10:00]
You know, we'll, we'll be unkind, narcissistic, and they just want to talk about themselves. You're always in, and that's definitely a right, a right pocket person, right. That's, that's someone that's probably not gonna be as a beneficial relationship. But the other people, like you said, that genuinely, they're just, you know, they, they, they're in this too because they wanna, you know, they wanna build their network and they want to grow and learn and, and you know, when they realize this, they're like, oh man.
Let's you know Brian, and you're gonna get a much more receptive connection from them when you have that follow up.
Brian: Absolutely, absolutely. Um, it's interesting because you can almost sense the desperation some people have when they're in a networking situation, but they need a sale. And it's, it's interesting to me that I, I look at networking as a proactive
Um, drill, if you will, on I'm building my funnel [00:11:00] for a future sale. That's right. And not, not every relationship is gonna be a sale. And those that aren't, I try to put into a referral vertical so they can refer me people. However, right. That desperation sometimes come through, comes through. I would like you to share
A story of a meaningful relationship that you've built and cultivated at a networking event that might have been a little unexpected.
John: Yeah. You know, there's Thanks. Thanks for asking. There have been several of those and you know, they've come sometimes at. Uh, I'm thinking of one in particular, but sometimes it's at those kind of events or sometimes it's at a show.
You know, I, I look at, you know, when you're presenting at a booth, oftentimes you're there because people that are walking by are potential clients. Right. Those are, I mean, that's, you've, you've got, you know, you're almost [00:12:00] like a hawker at a, at a . Uh, a circus type of event, right? Where, you know, you're trying to grab it as many people as possible, but one of those most meaningful ones came from another vendor.
And, um, during some of the downtimes, which often happens at those type of big events, you know, they go into sessions and it gets a little quieter. And I take time to, you know, often go meet some of the other people at other booths and, you know, just chat 'em up and say, Hey, you know, . How are things going?
And what was interesting is there was this, uh, lady from another booth that I honestly, I could have cared less about, about the organization at the time. And, uh, but had this person had just a really, uh, bubbly personality, very, very likable and, um. over the course of like three days. It was just one of [00:13:00] those like, Hey, how you doing?
And then we ended up, this is the funny thing, connecting at another regional city. Um. Uh, um, like in a, an ambassador type event for a chamber of commerce. And this person, um, became like the vice president and became one of the most, uh, biggest advocates for me in the work that we were doing and helping to promote and expand that.
And that was all just because here's, here's somebody from another booth. That I just struck up and was just trying to be friendly, you know, just saying, Hey, how's it going? Are you meeting people? And it just became one of those things that, you know, we were able to chat a little bit, a couple of different times during the down times there.
And this, in the long run became beneficial because now she knew me when I went to this other, uh, chamber event, she was able to be an advocate and help introduce me to other people, which was, which was fantastic.
Brian: You know, it's interesting you bring up a booth at a trade show. [00:14:00] C Couple of reasons. When, when I first obtained a position as a sales rep, I knew the product, I loved the product.
Um, I understood a sales cycle, and our company took us to a show and it was our job to sign up new dealers, sign up new dealers. That was the priority in their mind. I. And I knew no different. So one morning walking to the booth, I always went in early to make sure I knew where things were, did anything get moved so I could grab product and, and show it.
But I came across another company who had a larger booth, a large presence, and they were actually doing a little sales meeting before the show started. Okay. What they said was, we're not here to close a deal today. We're here to network and cultivate future dealers. Okay? [00:15:00] And this light bulb went off and what I started doing for four years is I would hit the floor early, sit around the corner from that booth and hear their motivational pump up rah, right meeting before the show started because the company I worked for didn't provide such.
Teaching or motivation or inspiration. So I kind of took it from them and brought it to the booth with me. With that, having been said, I don't think people look at going to trade shows and working the floor and going booth to booth as networking events and in, in reality, in my mind, that's what it is.
And, and you go to these shows and people are sitting back on their cell phone. They're not engageable, they're not, it's like, you have to, excuse me. Can, can we talk about your product? Mm-hmm . That's just off-putting to me. Absolutely. Can you speak on that a bit? Kind of a continuation of what you were saying?
John: Yeah, [00:16:00] it is. It's, and you've gotta be, if you're working a booth at one of these, uh, and, and your job is sale, I. Then you've gotta be that outgoing personality and it can be exhausting. And you just have to know that going into it, it's, you get a good night's sleep, you pump that coffee 'cause you're gonna be on your feet for a minimum of eight hours, maybe 12.
Realistically, sometimes you're, you're there at six setting up and getting everything ready and you know, maybe it's going till, you know, the evening session. Um, I used to always, you know, with the teams recently, it was like . You know, when it's dinnertime, we're gonna book out. There may be other business here today, but if you're, if you're, if you burn yourself out early on, you're gonna be miserable the last few days and it's gonna show, and it's gonna impact your ability to connect with people the next couple of days.
So those are just some of the groundwork, but you've gotta be, you've gotta be willing to engage people. [00:17:00] and you've gotta do it in a nice way. You, you know, I always try to do it in a non-confrontational way because you know what happens, here's the reality. 'cause here's the most of us. Is when we go, when you think about it, you put yourself into terms, what are you looking for when you go, right?
You're, you're looking for that shiny object or is there this one thing? Maybe you saw a product demo and you wanted to go see it, but when, you know, a lot of times people are walking up and down, zigzagging down the aisle of the, the showroom and um, you know, oftentimes people will say, well, I'm just gonna say no to everything.
And you've gotta be willing, one for people to just kinda shine you on. And then I, you know, I found out the other way is to, I step outside of the booth and I stand in the middle of the aisle and I just talk to people as they come by. Hey, how you doing? How's your day going? And a lot of times it's off putting because they're in that, I'm gonna say no mindset.
I. even. Even at a trade show, right? 'cause we're all kind of, you know, you know, people are there for different things. Maybe you're there 'cause they got a free [00:18:00] trip to, you know, Kalamazoo, Michigan for this conference or whatever it is, you know, and uh, but they get a chance to. Stop and go, oh wow, this is, this isn't what I was expecting.
And you, you put it in a different, you know, Hey, what are you learning? What are some of the things that have been exciting? And when you engage them now, their defenses come down and they start engaging with you. And then oftentimes they'll kind of look behind you and go. Well, tell me, what are you here for
And then there's your open door to at least, you know, start a conversation and you always gotta keep it at a high level. 'cause like you said, you're almost not closing a deal that day. Um, what you're hoping to do is gain an opportunity to share whatever your product or service is with somebody and hope to have a follow up and you want to collect as much information as you can to be able to have that secondary conversation with them afterwards.
Absolutely.
Brian: Um, switching gears here. Yeah. You're [00:19:00] a, a pretty pious man, religious, and you've worked with a lot of nonprofits and volunteer organizations. I did an episode on how volunteering with an organization automatically tears down some fences and . Right. Demonstrates a unique interest in how they're great for professional networking.
Yeah. Can you share your experience with that and any great relationships I. You've been able to keep to this day because of these types of activities.
John: Yeah. And you, you hit the, you, you really, really touched on that strong point there because when you're, you know, in, in the trenches so to speak, you know, we use military terms, but when you're, when you're doing service work with people, oftentimes it doesn't matter where they're from.
Right. And . Sometimes the, the greatest opportunities because [00:20:00] everybody wants to feel like their life means something. And a lot of people want a chance to give back. Um, most of us, especially in the United States, live with a certain amount of abundance. Even if things are, you know, we're, we're working on making our bills every month.
We typically all have tv, we've all got cell phones. Most of us have. Uh, plenty of food to eat, those kind of things. And so we're looking for ways to give back. So it does a couple of things. One is it gives you a chance to, uh, because worthy too. So when you're in some of these things and you talk to people, you can oftentimes say, Hey, but let me tell you about this other thing I'm involved in that's really got me fired up.
And you can share about, you know, your experience helping deliver backpacks to kids that are, you know, maybe need some help at school and talk about the value that is. And it changes the discussion now and it puts you, the person sharing in a different . [00:21:00] Uh, a different category, a different lane in the mind of the person you're talking to and it says, well, hey, this guy Brian, he's more than just, you know, the, the sales guy or the network guy or whatever.
Man, this guy's actually doing something that's pretty cool and he invited me to come. You know, hand out backpacks to kids who doesn't wanna give backpacks to kids. You know, you've gotta be pretty cold hearted to not want to go, you know, provide something to, to kids that have particular need, whatever it is, you know, and so it gives you a chance to, like you said, tear down some of those walls.
And when you engage with people in what we might call more day-to-day type activities versus a a business transactional type activity. You. You build that connection and now you've done a couple of things. Like you said, you've teared down the wall, you've got some connection. You're also now more memorable in that person's life.
and you're not just a guy, you know, you're the guy in the, in the black shirt and the sport [00:22:00] coat and the red tie, uh, that I met at event. You're, you're this guy that's actually out trying to do something and now you've cemented yourself in that person's Brian, uh, brain for later conversations. And for me, I, I've had that happen.
And, and it was in one particular event, it actually was in the same organization, but we went to volunteer at a, at a food service place locally, uh, here in Orange County where I'm at. And I got to interact with one of our senior executives at the organization who just on the normal day-to-day basis, . Uh, you know, it's kind of one of those, Hey, how you doing kind of things.
Passing the hallway, but now here we are for four or five hours standing in line, packing food baskets together and just to chat and build that conversation. And that made a huge difference for me because now he and I had a chance to interact. He knew who I was on a more personal level. And we got [00:23:00] to have some engaging, uh, follow up conversations beyond that and even post working at the same organization, we've been able to have that conversation and that only happened because we were volunteering together.
Absolutely.
Brian: Thank you for sharing that. That's, uh. Hopefully that helps, uh, reinforce my beliefs when it comes to volunteering and, and religious organizations, um, fraternal organizations, any, any charitable organization.
John: There's always there. There's so many out there that you know, you know, and you can, you can do to the extent that you want.
You know, it, it doesn't, sometimes it's, you know, your people who are championing things and you know their community a lot of time, but there's also some things where you can go give an hour a week and, and be involved in it that way.
Brian: Absolutely. Absolutely. Um, I, I referenced earlier that I use a CRM and new contacts or put into my CRM so I can track, you know, [00:24:00] interactions and how the relationship is progressing.
Um, do you, you have a system, do you use any tools? What's your best advice you could give maybe a new networker as to maintaining these relationships?
John: Yeah. There are a couple of things. One is, if, if you're on your own and your organization doesn't provide one, then. Um, there are some free ones out there that you can use or low cost, you know, couple of dollars a month.
Uh, you know, most of them I think you can subscribe as an individual and, uh, you can do that, you know, within like the less than 20 bucks a month kind of thing. Um, and, and it's just a Google search. And essentially what it is, is it's a database, right? It's a database management. Um, if you, if you're not, if you're at a place that you're early in that, you know, use Google Sheets and, you know, start collecting the, the information and it's, it's can be really tedious.
And I think the biggest thing [00:25:00] for people is, is just like . Exercise and diet and all those things, you've gotta just do the little steps every day because it's tedious to take that business card and to punch it in and to take all that data. Hey, nowadays, some of these ones, all you gotta do is take a picture on your phone and you can upload it and it'll parse all that data for you.
So it's become easier and easier to do that. And one of the biggest tools for me are the, it's two phases. It's the, the, uh, . Reminder notifications. You know, as I put a note in, I can have it. Most of them say, Hey, you know, make sure that, you know, alert me of the ones I haven't talked to in six weeks, or whatever that is.
And so you gain a chance to, uh, have those. And sometimes there's those people that maybe they're lower on the, the priority of whatever I'm actively doing, but I know that this is a valuable contact even though we don't have something active right now. Uh, I know it's valuable and it's necessary for [00:26:00] me to be engaged in that.
And then the second part is, and I know you use these things too, it's the communication factor. You can schedule regular, you can even pre-write email messages. and you can make them go. Use the ai, you're the master of the AI tools brother, and you can, you can craft, uh, have it help you craft some really good communicative information.
And they can even be semi generic and have it say, hey every so often. Either hit everybody in my database here, maybe I need to write a new one. Right? You know, hey, this, it's, it's March. Here's kind of an update. Or it's, or it's those, uh, we call them like, you know, when you're in the business world and you gotta lead, we call 'em like the welcome series, right?
So you, hey here, it was great to meet you at this meeting or whatever, and then you have it scheduled so that, you know, in two weeks, . It's gonna hit that person again with another follow up message. And then, you know, when you space it out, you don't wanna spam 'em. Right? So maybe it's a week, it's two weeks, and then it's three weeks, and then it's a month out.
[00:27:00] Or then, then, you know, now you add, uh, maybe you, you know, it's eight, nine weeks out, you know, you have kind of a follow up. But those are some, to me, it's, those are some of the most effective tools because it, it, it takes that regular grind and it automates some of that for you.
Brian: Yeah. And I. Take this moment to remind people.
It doesn't always have to be an email. Um, right, right. The key factor is a touch point. Yes, and I mean, a lot of times somebody will pop in my CRMI need to reach out to them today. I'll go to their LinkedIn profile and see if they've posted something recently. If they have, I'll comment on it or send them a DM in LinkedIn.
Or I'll pick up the phone. So many people forget that these awesome devices can also make outbound calls. Nine times outta 10, you're gonna leave a voicemail and that's okay, because it's still a touch point. Right? And you're gonna be memorable in their mind.
John: And you know what's so valuable, ? Um, [00:28:00] it, and it's, it's hard for me and I have to force myself.
That's the only way I do it. You can script those out. and get to a point and the, and you know, you leave me some messages and you do that with, one of the things I appreciate if I'm sending you text or email and you'll be like, Hey brother, rather than just responding by email, I just thought I'd give you a call.
And that makes a huge difference to people. And even like you said, it's a voicemail. And if you say, Hey, I was just checking on you. How are you doing? How are things going in your, in your work and world? Uh, hope your family's doing good. Talk to you later. And you ask nothing, man, that can be extremely, extremely valuable.
Brian: Exactly. And I send a few of those out a day. Um, just catching base. It's been a while. How have you been? I understand you just experienced whatever. How are you doing? And they are powerful. They.
[00:29:00] Winding down here, what advice would you give to somebody that knows they need to network or is just getting started in networking?
John: Oh, that's a, that's a, that's a big broad question. The, the first one is, uh, you know what? It's helpful, especially if you haven't done a lot or maybe you're not the most outgoing person.
It's find a friend, uh, find someone, connect with someone and say, Hey, would you go to this with me? Because then you don't have to feel like you're on an island. And a lot of times people get anxiety when they're by themselves. And if I don't have somebody to talk to, am I the outcast? Am I whoever? And if you have someone with you, a lot of times that can remove some level of anxiety.
Uh, you know, whether it's a, a coworker who's also in sales or just even a. A [00:30:00] friend who, who's local or, or connected in something, uh, oftentimes you and I will share events with each other. Like, Hey, I'm gonna go to this. Are you gonna go, are you gonna be there? We've got other, you know, connect, uh, a net networking connections that we've had and other events, and you can just check with people, Hey, are you going?
You heading over to this thing? And just having someone, a lot of times that can take. Uh, some of the anxiety down, but just remember, don't spend all your time with that person. You know, your job is to go meet and connect with other people, but they can also help you do that. You can encourage each other and, and help with conversations and so forth.
Brian: You know, I, I usually read the episodes quote after I've, um, excused the guest, however, . I, I think we can talk about this quote a little bit. It's by Ronald Burt, and the quote reads, instead of better glasses, your network gives you better eyes. Hmm. And I digested that [00:31:00] and took that as more eyes and that those referral relationships, um, how would you, I'll read it again.
Instead of better glasses, your network gives you better eyes.
John: You know, it's, it that is a, uh, the one I had to think about a little bit. I like what you said, that it gives you more eyes because now you've multiplied your, your effect, right, your connection. If I have done a good job in building relationships with people.
That when they're out and about in their world and something comes up that might be related to something I do, my name might pop up in there and go, Hey, it would be great for you to meet this person, and [00:32:00] that may be somebody I would've never, ever met before. And now you've got an extension, so to speak, of your own
Sales, you know, tools,
Brian: ab absolutely. Those referral relationships can be powerful. Yeah, absolutely. Absolutely. John, first off, if you'd like to connect with John a link to his LinkedIn profile, we'll be in the show notes. Um, I will also include a link to How to Win Friends and Influence People. If you've not read the book, highly encourage it.
Yes, it's one I read every couple of years. Um, in addition to that. Uh, John spoke about a free CRM. I actually have the first 20 episodes of Network Effect in a Notion. Template Notion is a freemium product. You can download this template. Here are the first 20 episodes, but there's also a basic CRM and an events calendar in it to where you can [00:33:00] tie.
I met Bill at this event, and that is all for free as well. I'll link to that as well, John. Any parting words before we part ways?
John: Yeah. Thank you. And I, and I feel like it's one of those things that you oftentimes, uh, have heard people say, you know, one-liners and whatnot. But one of the things that I really found that if you want friends, you have to show yourself friendly.
And that is so important in networking. Just be friendly and be welcoming to people and that can make all the difference.
Brian: Absolutely. John, I wanna thank you for your time this morning. I appreciate you coming on.
John: Yeah. Thank you, brother. Appreciate you.
Brian: All right, everybody. That wraps it up for episode 22. I hope you enjoyed this.
Please, please share this podcast with anybody in your circle of influence. I. That may want to improve upon their networking game or maybe get a refresher. We love those referrals and if you [00:34:00] like what you're hearing, head on over to whatever platform you're listening or watching on. Give us a five star review.
A couple of sentences as a review is always goes a long way. We'd greatly appreciate it. We will see you next week.
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